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Sunday
10Jan2010

Should we expect a new Apple website look ...

One of the posts that I thought of and didn't put up back when the iPhone was about to be released talked about how the Apple website would need to be updated to accommodate it. At the time the top level tab structure of the site looked like this.

The iPhone did not fit under any of these headings, arguably it could go under iPod + iTunes but it was too important for that. Tabs had been added over the years but it was getting a little confused and crowded, as shown when Apple did for a short while between iPhone announcement and release did just add a new tab. My guess turned out to be true and Apple changed their site structure and look to;

 

The new design reflected the changes that had happened to OS X over the years, was more tidy and grouped their products much more sensibly (except Apple TV which to me just doesn't feel right under the iPod + iTunes heading, much as the iPhone would not).

So where will the Tablet fit? As with the iPhone I don't feel that it fits naturally under any of these segments and will be important enough to Apple to require its own section. Might we see iPod +iTunes disappear as a top level heading? Possible but unlikely. We could see Downloads go and Tablet (whatever the name) added.

Or we will see a total design overhaul. This is my bet. I would expect to see the design either again reflect the changes made to OS X on the desktop or it could pull its influences more from the iPhone/Tablet if that's the current big push for Apple.

As with the iPhone, post announcement of the tablet we may well just see something shoe horned into the current design, but I think we should expect a whole new design to appear on release day. Something I find almost as exciting a prospect as the Tablet itself.

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